H.E.A.P. HQ culminated in Black Friday, a free-sale closing that was organized by posting each free item back on Craigslist and inviting the Boston art community to an exhibition. The diverse crowd, in search of free items or an art show, merged as they gathered in front of the roped-off gallery space. The crowd reached a critical mass, and the countdown began. As the rope was pulled back, the crowd instantly flooded into the gallery, toppling sculptures and dismantling the installation. The entire exhibition was cleared in 15 minutes of euphoric consumption.